Content Marketing | Hertfordshire | Ascendancy Digital

Ascendancy Digital are a Hertfordshire based content marketing agency specialising in content marketing for small business.

The Ascendancy Digital approach to Content Marketing

Ascendancy Digital aims to create and distribute valuable content for your potential customers consumption, helping you achieve your business goals.

Contact us to find out how we can help you win new customers with content marketing.

What is content marketing?

Content marketing is a type of marketing used by businesses to create valuable information for its potential customers. This marketing activity is focused on creating, publishing, and distributing content which is likely to engage consumers that are anticipated to have a need for the businesses products or services.

Good content marketing attracts prospects and turns them into customers via the creation and sharing of valuable free content. Content marketing helps companies create brand loyalty, provides valuable information to consumers, and creates a propensity to purchase products from a company in the future. It is a way for companies to build trust and rapport with an audience.

 

Content almost always has a goal and the following are examples of the types of goal a company may be looking to achieve:

 

  • Increase brand awareness or credibility

  • Expand their customer base

  • Generate or increase online sales

  • Engage an online community of users or existing customers

Unlike other forms of online marketing, content marketing relies on anticipating and meeting a potential or existing customer's need for information. This is opposed to creating demand for a new need.

 

The core principal in content marketing is that a business must give something valuable to get something valuable in return. Content marketing requires a continuous delivery of strategically distributed information, typically via a content marketing strategy.

 

When considering a content marketing strategy, the main focus should be the needs of the prospect or customer. Once a prospect or customer's needs have been identified, information that addresses these needs can be presented in a variety of formats including; news articles, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. There are then many channels that can be used to distribute this content such as:

  • Social posts​ (paid and organic)

  • Email (existing customers/bought targeted lists)

  • Placement on other websites

Digital content marketing is a process which uses electronic channels to identify, forecast and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behaviour of customers.

Our Approach

Like SEO there are three key ingredients to a successful content marketing strategy;

  • Strategy

  • Creativity

  • Promotion

Strategy

Insight and research - we will work with you to collect data and insights to build into our content ideas and to start formulating a winning strategy.

Collaborative ideation - based on our analysis and strategy, we’ll get creativity on and work with you to provide your audience with content they will love.

We help you understand who exactly your existing customers are via persona analysis to grasp what a customer of yours "looks like". When we say "looks like" we mean how old are they, what gender are they etc and what commonalities do your customers share, for example:

 

  • Age

  • Gender

  • Socio-Economic grouping

  • Geographic location

  • Children

  • Car owned

  • Homeownership

This helps us understand what type of content your audience engages and converts with and what is the most appropriate distribution channel.

We work to understand your business goals and if you want to engage with existing customers or engage with prospects that have a propensity to be customers of the future.

 

Creativity

We now know what type of person buys from you and what your business goals are.

 

The next step is to set set about creating content that will resonate with the intended audience which will make you stand out from the crowd. We will create engaging content to drive awareness and consideration from the target audiences identified.

We will produce high quality content, in a variety of formats and is delivered within a timely campaign timeline.

 

Promotion

Creating great content isn’t the holy grail on its own. Our goal is to have the content we create distributed across the most appropriate channels to deliver:

  • reach - to deliver upon your business goals

  • links from relevant authoritative sites (great for SEO)

  • coverage from authoritative sites/distribution channels

  • Audience building - turning your visitors into regular readers, potential customers and brand advocates

  • Social influencer events and outreach - promotion of campaigns to social media influencers within your industry 

  • Paid social and content distribution - amplifying content to audience personas, potential customers and influencers to maximise the impact of campaigns.

Want to know more about how we can help you take your business to the next level via a great content strategy?

Get in touch today.

OPENING HOURS

Mon - Fri: 9am - 10pm

​​Saturday: 8am - 10pm

​Sunday: 8am - 11pm

ADDRESS

19 Athelstan Road, Hemel Hempstead, Hertfordshire, HP3 9QE

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© 2020 by Ascendancy Digital. Registered in England and Wales Company No. 11199958