FabULash Herts Case Study
FabULash Herts approached us to help launch their business. We conducted an initial consultation to fully understand:
Previous marketing success/failure
FabULash Herts were a small start up business with a modest budget. The budget needed to cover:
Photo asset creation
Creating a web site
Search engine optimisation
Creating a social presence
Launching a marketing campaign (PPC & Paid Social)
Firstly, we created a simple inexpensive logo and arranged for a professional photographer to capture the salon to show off the relaxed and cosy environment.
We then crated a simple yet beautifully clean website that was mobile optimised. When creating the website we completed onsite SEO optimisation to ensure that the client's website was ready from the start to start ranking organically for strategically important search terms such as "eyelash extensions Hemel Hempsted". Finally we set up Google search console and Goole analytics so that the client would be able to track search performance and what visitors do when they reach the website.
We then moved on to set up FabULash Herts on Facebook and Instagram along with a Facebook business account for ad management. We set up the campaign ad manager including Facebook pixel integration (allowing the client to re target site visitors and create look-a-like audiences).
Finally we executed monthly Facebook and Google ad campaigns to attract new customers.
The finished website is below in desk top and mobile view.
After completing initial onsite SEO, we continued with off site SEO and local SEO and as you can see the site's organic visibility began climbing as per the below image of the client's Google search console graph. This was achieved as FabULash started ranking higher up in search results for key search terms most notably 1st position for "eyelash extensions Hemel Hempstead" as per the image of a Google search below.
The below image is an example of one of many Facebook ads that we created and ran for the client. This particular one utilised a video carousel of client before and after images to generate messages to the FabULash Facebook page.
The client was extremely happy with their logo and website. The client also started winning new clients very quickly with a CPA (cost per acquisition) that delivered a return from a new customer's very first visit. FabULash Herts continue to work with us for ongoing SEO, PPC and Facebook ads. You can see the kind review they left us on our home page.