Search Engine Optimisation, or SEO, is vital to ensure prospective customers find your website. We use data, keyword research, powerful back links, image tags, SEO rich copywriting and constantly updated content to get your site ranking high in search engines.
SEO stands for ‘search engine optimisation’ and it is the process of enhancing the visibility of a website in organic search engine result pages also known as SERPS. SEO is normally part of a wider search engine marketing strategy that also includes pay-per-click (PPC).
This increase in visibility helps to generate more unpaid but quality traffic to your website and deliver great results for your company in terms of lead generation, online sales and brand awareness.
As an example, if you were a digital marketing agency like Ascendancy Digital, you would want your website to rank on page one on search engines like Google and Bing if someone typed ‘Digital Marketing Agency” into the search bar.
A successful SEO campaign goes beyond adding the relevant keywords to a website and hoping that search engines reward you. It is far more complex and search engines use complex algorithms that take over 200 factors into consideration.
It’s both a technical and non-technical process for which you need a strategic approach with clearly defined measures of success. Our SEO Team will audit your current website and devise a tailored strategy for optimising it with keywords designed to help you achieve your business objectives.
After completing initial onsite SEO, we continued with off site SEO and local SEO and as you can see the site’s organic visibility began climbing as per the below image of the client’s Google search console graph. This was achieved as FabULash started ranking higher up in search results for key search terms most notably 1st position for “eyelash extensions Hemel Hempstead” as per the image of a Google search below.
Yes. most websites if not all are suitable for optimisation, from ones built with drag and drop coding to bespoke eCommerce solutions. If your website has a content management system this will make things easier. If not, don’t worry, we can still help.
No, is the short answer to this and that is because no one can guarantee number one or even first page rankings on Google. Infact, you should be wary of anyone who promises otherwise, as there are far too many variables out of anyones control that determine a page 1 ranking. Google constantly changes how it processes and evaluates its results, with what are known as algorithm updates. Aiming for a page one ranking on Google or Bing is often a moving target. What you should be looking for is measurable increases in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.
Search engine optimisation is similar to any other form of marketing and that is what you spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the how much SEO work will be undertaken and how quickly you see results. When you have a consultation with us we will take you through the different SEO options and what budget would be sensible considering your requirements.
Search engine optimisation is a long-term investment, it is nothong like paid search adverts that you can turn on and off at the click of a button. The time required to see results will depend drastically on both the work required and competitiveness of your industry. We always look for quick wins for our clients but the reality is you aren’t likely to see any significant results for at least 3-6 months, unless your website is already fairly well-established.
You have found us already. In all seriousness a good search engine optimisation company will be an established business, with reviews and they aren’t making wild claims about getting you to page 1 of Google in an unrealistic time frame or guaranteeing it. The right agency for you will listen to your requirements and objectives and devise a bespoke SEO strategy designed to help you achieve your KPIs.