Ascendancy Digital

SEO | Search Engine Optimisation

Search engine optimisation ensures your website is found

Search Engine Optimisation, or SEO, is vital to ensure prospective customers find your website. We use data, keyword research, powerful back links, image tags, SEO rich copywriting and constantly updated content to get your site ranking high in search engines.

SEO with Ascendancy Digital

SEO stands for ‘search engine optimisation’ and it is the process of enhancing the visibility of a website in organic search engine result pages also known as SERPS. SEO is normally part of a wider search engine marketing strategy that also includes pay-per-click (PPC).

This increase in visibility helps to generate more unpaid but quality traffic to your website and deliver great results for your company in terms of lead generation, online sales and brand awareness.

As an example, if you were a digital marketing agency like Ascendancy Digital, you would want your website to rank on page one on search engines like Google and Bing if someone typed ‘Digital Marketing Agency” into the search bar.

A successful SEO campaign goes beyond adding the relevant keywords to a website and hoping that search engines reward you. It is far more complex and search engines use complex algorithms that take over 200 factors into consideration.

It’s both a technical and non-technical process for which you need a strategic approach with clearly defined measures of success. Our SEO Team will audit your current website and devise a tailored strategy for optimising it with keywords designed to help you achieve your business objectives. 

Our SEO process

Research

First up, we get to know your business, and objectives. Using this key information we extensively research your target market, identifying the search terms which should be targeted to achieve your objectives. We then carry out a full audit of your website to assess if there are any technical issues that need to be fixed. Based on this research, we plan our SEO strategy with realistic and measurable targets in place.

Implementation

Here we begin to implement the tailored strategy we created based our prior research. Technical SEO issues identified during the audit will be prioritised and fixed in the early stages of the campaign. Key pages of the website will be optimised for the target keywords they are aligned with. Additional content will be written and published to both new and existing pages where content gaps are found throughout the website.

Measure and evaluate

As we progress through the SEO campaign according to the plan, we assess the impact of changes we make, measuring the progress of the campaign against the defined KPIs and objectives. Reporting that details both the work undertaken and results achieved will be produced in an easy to understand format on a monthly basis.

Ongoing

As the SEO campaign progresses, we continually use the insights gathered as we evaluate overall performance. We will make adjustments based on data and intuition, making strategic changes to improve the campaigns effectiveness. This ensures that your campaigns are performing effectively and meeting their goals and objectives.

What we offer

Bespoke SEO strategy
A campaign tailored to your objectives.
ROI focused
An approach based on measurable targets.
Proven results
We have achieved results in a wide range of industries.
No Google penalties
We only use tactics that won’t put you at risk of Google penalties.
Regular reporting
Sustainable results that can be easily measured with regular reporting.
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Our latest projects

FabULash Herts

After completing initial onsite SEO, we continued with off site SEO and local SEO and as you can see the site’s organic visibility began climbing as per the below image of the client’s Google search console graph. This was achieved as FabULash started ranking higher up in search results for key search terms most notably 1st position for “eyelash extensions Hemel Hempstead” as per the image of a Google search below.

Google organic results page example
SEO Traffic increase example

Frequently asked questions

Yes. most websites if not all are suitable for optimisation, from ones built with drag and drop coding to bespoke eCommerce solutions. If your website has a content management system this will make things easier. If not, don’t worry, we can still help.

No, is the short answer to this and that is because no one can guarantee number one or even first page rankings on Google. Infact, you should be wary of anyone who promises otherwise, as there are far too many variables out of anyones control that determine a page 1 ranking. Google constantly changes how it processes and evaluates its results, with what are known as algorithm updates. Aiming for a page one ranking on Google or Bing is often a moving target. What you should be looking for is measurable increases in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.

Search engine optimisation is similar to any other form of marketing and that is what you spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the how much SEO work will be undertaken and how quickly you see results. When you have a consultation with us we will take you through the different SEO options and what budget would be sensible considering your requirements.

Search engine optimisation is a long-term investment, it is nothong like paid search adverts that you can turn on and off at the click of a button. The time required to see results will depend drastically on both the work required and competitiveness of your industry. We always look for quick wins for our clients but the reality is you aren’t likely to see any significant results for at least 3-6 months, unless your website is already fairly well-established.

Like most things in life, search engine optimisation can be done by yourself, given time and effort. However, you probarbly dont have the time, as you are busy running other aspects of your business and you probarbly value the expertise of professionals that already know what they are doing. Using a few key metrics such as your conversion rate and average or lifetime sale value, a good SEO agency will be able to forecast your expected ROI based on increases in targeted traffic and this in turn will help you assess whether it is worth it or not. On the flip side, if a business doesn’t have the budget to instruct a reputable SEO company, lacks the capacity to deal with an increase in leads and sales, and/or needs results immediately, then working with an SEO company will likely not be worth it.
A search engine optimisation agency specialises in marketing and promoting companies within the organic (free) results of search engines like Google and Bing. Based on your objectives, they will devise a strategy to meet these objectives by optimising your website so it can be found for terms relevant to your business. This is achieved through the three core pillars of SEO which are;
 
Onsite technical (making sure the websites code is free from errors)
 
Onsite content (making sure the content on the site is optimised for target keywords)
 
Off site SEO (building links from other reputable sites to yours)

We can run through what we do during your free consultation.

You have found us already. In all seriousness a good search engine optimisation company will be an established business, with reviews and they aren’t making wild claims about getting you to page 1 of Google in an unrealistic time frame or guaranteeing it. The right agency for you will listen to your requirements and objectives and devise a bespoke SEO strategy designed to help you achieve your KPIs.

Ready to grow your business?