Did you know that c.70% of the UK population are on Facebook alone, not to mention the other social platforms available. Thats roughly 44 million people you could be reaching out to directly via your social media marketing campaigns on Facebook. Using platforms like Facebook, Instagram, Twitter and LinkedIn creates powerful direct engagement.
Social media is a term to describe a huge variety of online platforms that enable users to create and share content and participate in conversations in public and private communities.
There are hundreds of social media channels to choose from. As a social media agency, Ascendancy Digital works with most of them including the most popular and prolific social platforms including Facebook, LinkedIn and Instagram.
There are generally two terms to describe social media services and they are:
Social Media Management – this is simply the management of social profiles, responding to messages and comments, along with posting important company updates and organic (non paid) social posts.
Social Media Marketing – this simply means running paid ads on social media platforms like Facebook.
Ascendancy Digital offers both of these services as stand alone products or we can create a bespoke package to take care of all of your social media needs.
The majority of our clients choose us as their social media management agency for various reasons. They either don’t have the time, are unsure what to post and when or do not have the in-house resources such as a dedicated marketer and graphic designer to manage their social media accounts. The reasons why our clients choose us for their social media marketing needs are very similar with the added reason that they just don’t know how to create, manage and optimise ads.
You can attract customers on social platforms by maintaining an active social presence. This involves strategically posting content and ensuring that it is interesting and something that your audience will engage with. Paid ads are a great way of attracting customers with detailed targeting i.e. they are interested in what you offer.
Social media platforms are great tools that can be used for building brand awareness and trust through to delivering sales. You can use the platforms in so many ways and when done well, using social media for your business gives you the opportunity to reach new audiences, generate leads and increase sales.
You can promote your products organically through your business pages or through paid social media ads. You can also promote your products through positive customer reviews and recommendations and user generated content i.e. customers using your products and services.
Social media ads work for most companies, the most important part of running a social media marketing campaign is reaching the right audience with the right product or service. Facebook ads can work for funeral directors and other businesses that you may not think would work as long as they are approached with the right strategy and content.
A professional social media marketing agency like Ascendancy Digital will devise a bespoke social media strategy and effectively manage and coordinate your social media channels. Ascendancy Digital put data at the heart of everything we do and continued data analysis allows for campaign optimisation and continual improvement.