SEO stands for ‘search engine optimisation’ and it is the process of enhancing the visibility of a website in organic search engine result pages also known as SERPS. SEO is normally part of a wider search engine marketing strategy that also includes pay-per-click (PPC).
This increase in visibility helps to generate more unpaid but quality traffic to your website and deliver great results for your company in terms of lead generation, online sales and brand awareness.
If you were a plumbing company based in Watford, you would want your website to appear on page one on search engines like Google and Bing if someone typed ‘plumber in Watford” into the search bar.
A successful SEO campaign goes beyond adding relevant keywords to a website and hoping that search engines reward you. It is far more complex and search engines use complex algorithms that take over 200 factors into consideration.
It’s both a technical and non-technical process for which you need a strategic approach with clearly defined measures of success. Our SEO Team will audit your current website and devise a tailored strategy for optimising it with keywords designed to help you achieve your business objectives.
There are three core elements to good SEO which are:
First up, we get to know your business, and objectives. Using this key information we extensively research your target market, identifying the search terms which should be targeted to achieve your objectives. We then carry out a full audit of your website to assess if there are any technical issues that need to be fixed. Based on this research, we plan our SEO strategy with realistic and measurable targets in place.
The following are key features of any SEO campaign run by Ascendancy Digital.
Reports that detail what actions we have taken to improve your SEO.
We research what search terms people are using that are relevant to your business.
We monitor how the traffic to your website changes over time.
A strategy is designed to decide what content needs to be published on your website.
The creation of relevant content targeting keywords that are vital to your business.
We improve the organic search presence of your website over time.
Contact us today to discuss SEO and if it is right for the stage of growth your business is in. We can also provide you with a FREE SEO audit.
As we progress through your SEO campaign according to the plan, we assess the impact of changes we make, measuring the progress of the campaign against the defined KPIs and objectives. Reporting that details both the work undertaken and results achieved will be produced in an easy to understand format on a monthly basis.
As the SEO campaign progresses, we continually use the insights gathered as we evaluate overall performance. We will make adjustments based on data and intuition, making strategic changes to improve the campaigns effectiveness. This ensures that your campaigns are performing effectively and meeting their goals and objectives.
Check the SEO health of your website for free with our no obligation SEO audit.
Enter your details below and we will send your audit within 24hrs.