Video production Hertfordshire.
Video content constantly outperforms other media types in terms of driving desirable business outcomes such as clicks to a web site, leads and sales. Ascendancy Digital works exclusively with the Turner Brothers who are multi award winning directors. It’s the culmination of pragmatic marketing specialists and award winning creatives.
We have served clients large and small with our expertise in design, visual storytelling and marketing which serves us well with a broad client base. We are a full production studio and digital marketing agency, which means that we do everything in-house from script to screen to audience.
We produce video content for social media, to be hosted on landing pages to improve conversion rates as part of a web design package or for use on tv or other visual broadcast platforms such as YouTube.
There are many different types of video we produce and the following are examples of the types we create, product/service explainer videos, interview videos, corporate videos, company internal communication videos or cinematic quality adverts.
We are also able to create animated videos, so whaterver your video needs we can help create the video that is right for your business.
The first part of the process is understanding your business objectives and what you need your video to achieve. You will discuss the project with our directors or creative team to ensure they also how you want the video to look and feel. We provide clear guidelines for how clients can communicate their goals to us to make sure briefings are consistent and actionable whilst removing the risk of errors being made.
The next vital step is for us to conduct some competitor research before moving forward. Valuable insight can be taken from analysing competitors and the video content that is available to learn what they’ve done well and what they haven’t. Also, we want your video to stand out and be better than your competitions.
We present our creative concepts in the form of written treatments, sample scripts, mood boards, and style frames. Once the script is approved we sketch out the visual story. Once we have approval we look after casting to locations, we do the legwork and check in with you for approvals of our selects. We always welcome our clients to participate in the shoot on location so they can see the process and give their approval for every shot.
We create the rough cut, which is the initial assembly of the footage to judge content and order. It’s usually complete within a few days of the shoot. Once you approve this we then move onto the fine cut and this settles the content with preliminary graphics, colour, sound design and mixing. The video is then complete subject to last minute edits.